How Painting Roofs White Can Help ‘Turn Off The World For A Year’

Via ThinkProgress, a look at the effect of painting roofs white:

I’m drawn to “boring” ways to change energy use: things like daylighting, reducing packaging, and making company supply-chains more efficient. Without these methods to help reduce our energy demand, the “exciting” solutions like renewable energy are less valuable.

And what could be more boring than painting a roof white? Turns out, it’s also an important solution for reducing energy use and lowering carbon dioxide emissions.

A NASA survey of New York City’s rooftops last July showed that dark, heat-absorbing rooftops were up to 42 degrees F hotter than white rooftops. And that difference in heat can make a big difference in on-site energy use; painting a roof white can reduce air conditioning demand as much as 20 percent.

In February, researchers at Concordia University estimated that painting one percent of the world’s urban surfaces white (rooftops and pavement) could reduce CO2 emissions by 130 gigatons over the next 50-100 years. In 2011, global CO2 emissions from fossil fuel combustion reached 31.5 gigatons.

Clearly, white roofs are a major opportunity. But while we’ve seen a proliferation of companies selling on-site solar and efficiency services, there’s been only modest activity in this market. Why aren’t more companies jumping on this around the country?

“I’m not sure why an organization doesn’t exist like this in every city. And it should,” says Juan Carlos, founder of the White Roof Project, a non-profit based in New York City that harnesses volunteers to provide roof painting services.

Having found a good niche with decent demand, the organization is now trying to branch out of New York and take its rooftop painting model nationwide. According to Carlos, painting 5% of the world’s rooftops white per year by 2030 could save enough emissions to equal the world’s carbon output in 2010.

“That would essentially turn off the entire world for an entire year,” he says.

The film below documents what the organization is trying to accomplish. With cities around the world adopting building codes to promote white roofs, the opportunities for this solution are increasing. But we’ve still got a long way to go before we can service so many rooftops per year.



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About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”