Archive for March, 2012

Shanghai’s Skyfarms

Via GoodToChina, a look at an interesting rooftop community initiative in Shanghai: GoodtoChina launches Skyfarms – a rooftop community initiative in Shanghai – a place for people to come together, learn, and grow their own fresh, local, organic food in a gorgeous and convenient setting. GoodtoChina, with our partners at Jiashan Market and Anken Green, […]

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Bright Is The New Black: New York Roofs Go Cool

Via NASA/Goddard, a report on cool roofs: On the hottest day of the New York City summer in 2011, a white roof covering was measured at 42 degrees Fahrenheit cooler than the traditional black roof it was being compared to, according to a study including NASA scientists that details the first scientific results from the […]

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A Rooftop Revolution: Changing Everything with Cost-Effective Local Solar

Via Energy Self Reliant States, a summary of a new report out looking at residential solar’s business model: With the cost of solar power plunging and retail electric prices rising, 100 million Americans in the nation’s largest cities will be able to “go solar” for a lower price than grid electricity in the next ten […]

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About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”