SolarCity Aims For $42M To Expand Solar Roofs – Google Invests In Roofspace For Tax Benefits

Via GigaOm, an interesting report on SolarCity’s latest efforts to raise funds to put solar panels on residential rooftops.  As we noted in an earlier post, SolarCity’s deal with Google is to set up a $280 million fund to pay for putting solar panels on residential rooftops. The more pertinent detail is that Google can then get the tax benefits from the installations and SolarCity is hoping other corporations will follow suit.  Could this be a harbinger of future corporate investment in roofspace for tax benefits?

“…SolarCity, which recently grabbed headlines by lining up Google as an investor to finance solar panel installations, is now turning to private investors to help fund its business operations. The installer is seeking a $42 million round and has bagged about $14.8 million so far, according to a filing Friday.

Founded in 2006, the company offers sales, financing, installation and maintenance of rooftop solar systems in-house. Doing that all by itself is a strategy some of SolarCity’s chief competitors don’t share, and the business model means the company needs more money for its day-to-day operations and payroll. SolarCity also wants to be a national service provider and has been expanding its business beyond the western states it initially served.

SolarCity offers leases (a fixed monthly fee) and power purchase agreements to residential and business customers who don’t want to own the equipment. If the company owns the solar system, then it can claim a 30 percent federal tax investment credit or get the equivalent in cash from the federal government. In many cases, investors who put up money to finance installations get to claim ownership of the equipment and can then get the federal subsidies to cut their income taxes.

SolarCity’s deal with Google is to set up a $280 million fund to pay for putting solar panels on residential rooftops. Google can then get the tax benefits from the installations and SolarCity is hoping other corporations will follow suit.

Home and business owners who can afford to pay for solar equipment and claim ownership of the gear also can claim the tax credit and other state or local rebates and incentives.  These government subsidies have boosted the solar market’s growth and attracted new entrants into the installation business, which in turn has intensified the competition for service providers such as SolarCity.

As a result, some installers have gotten out of some segments of the installation business or have merged with others to pool resources. Last week, Real Goods Solar announced it had agreed to buy Alteris Renewables. SolarCity also has used acquisition as a tool. It bought Clean Currents Solar, the residential installation business of Clean Currents, and announced its entry into Maryland and the District Columbia earlier this year.

SolarCity last announced a corporate financing round of $21.5 million in 2010 that came from investors including Mayfield Fund, Draper Fisher Jurvetson, DBL Investors and Generation Capital.



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About This Blog And Its Author
As potential uses for building and parking lot roofspace continue to grow, unique opportunities to understand and profit from this trend will emerge. Roof Options is committed to tracking the evolving uses of roof estate – spanning solar power, rainwater harvesting, wind power, gardens & farms, “cooling” sites, advertising, apiculture, and telecom transmission platforms – to help unlock the nascent, complex, and expanding roofspace asset class.

Educated at Yale University (Bachelor of Arts - History) and Harvard (Master in Public Policy - International Development), Monty Simus has held a lifelong interest in environmental and conservation issues, primarily as they relate to freshwater scarcity, renewable energy, and national park policy. Working from a water-scarce base in Las Vegas with his wife and son, he is the founder of Water Politics, an organization dedicated to the identification and analysis of geopolitical water issues arising from the world’s growing and vast water deficits, and is also a co-founder of SmartMarkets, an eco-preneurial venture that applies web 2.0 technology and online social networking innovations to motivate energy & water conservation. He previously worked for an independent power producer in Central Asia; co-authored an article appearing in the Summer 2010 issue of the Tulane Environmental Law Journal, titled: “The Water Ethic: The Inexorable Birth Of A Certain Alienable Right”; and authored an article appearing in the inaugural issue of Johns Hopkins University's Global Water Magazine in July 2010 titled: “H2Own: The Water Ethic and an Equitable Market for the Exchange of Individual Water Efficiency Credits.”